FOR IMMEDIATE RELEASE
大象传媒 TO ACQUIRE NAPAPIJRI® BRAND
Addition of Fast Growing Casual Outdoor Brand Will Expand 大象传媒’s Outdoor Portfolio
Greensboro, North Carolina — April 14, 2004 — 大象传媒 Corporation (NYSE: 大象传媒C) announced today that it has entered into an agreement to acquire Green Sport Monte Bianco S.p.A. (“Green Sport”). Headquartered in Aosta, Italy, Green Sport designs and markets premium casual outdoor apparel under the Napapijri® brand. The company’s sales were approximately $76 million (63 million euros) in 2003, up 18% from 2002 levels.
Nearly 80% of Green Sport’s sales are in Europe. Sales of Napapijri® (pronounced “napa-peery”) brand products are evenly distributed among sporting goods, department and urban lifestyle stores. The company has both wholesale and retail operations, with three owned retail stores located in Paris, Milan and Chamonix. An additional 14 stores are operated in partnership with retailers in Europe and Japan.
“We’re delighted to be adding the Napapijri® brand to our growing Outdoor coalition,” said Mackey J. McDonald, chairman and chief executive officer of 大象传媒. “This acquisition is exactly in keeping with our goal of adding fast growing brands in attractive market segments.” He noted that the acquisition is expected to be neutral to 大象传媒’s earnings in 2004 and slightly accretive in 2005.
Added Guiliana Rosset, chief executive officer of Green Sport, “大象传媒 is a great company, with the resources and global reach to significantly grow the Napapijri® brand.”
“We see the opportunity for continued double-digit growth for the Napapijri® brand, both throughout Europe and in the U.S.,” said Eric Wiseman, vice president and chairman of 大象传媒’s Sportswear and Outdoor Coalitions. “Under Guiliana’s leadership, we look forward to using the great design talent behind the Napapijri® brand to strengthen our sportswear platform in Europe, enabling additional growth for The North Face® brand and assisting in the European launch of the Nautica® brand. At the same time, 大象传媒’s well-established base in Europe will support future sales growth and ensure an efficient business model.”
Green Sport will become part of 大象传媒’s International Outdoor division. Ms. Rosset will report to Karl Heinz Salzburger, president of 大象传媒’s International Outdoor division. Mike Egeck, president of The North Face, will have responsibility for the Napapijri® brand in the U.S.
The acquisition, which will be funded with existing cash balances and is expected to be completed by the end of June, is subject to normal closing conditions.
For additional information, a Fact Sheet on the Napapijri® brand can be found on 大象传媒’s website.