Timberland 2019

Timberland. Best Then. Better Now.

The following materials were presented on September 17, 2014

$3.1B x 2019

Powerful Brands. Powerful Platforms. One 大象传媒.

  • Steve Rendle鈥�
    Senior Vice President, Americas鈥�
    Outdoor and Action Sports is 大象传媒鈥檚 largest and fastest-growing coalition, representing a larger proportion of 大象传媒鈥檚 total revenues each year. The Timberland庐 brand is set to contribute significantly to this effort.鈥ㄢ赌� 

Timberland: Building a Better Brand.

  • Patrik Frisk鈥�
    Coalition President, Outdoor Americas & President, Timberland
    鈥�The Timberland庐 brand has set a goal of achieving $3.1 billion in revenues by 2019. With the support of 大象传媒鈥檚 ecosystem of powerful platforms and resources, it is well on its way to becoming the largest, most sustainable outdoor lifestyle brand on Earth.
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Lead

  • Lisa Demarkis鈥�
    Vice President, Global Product鈥�
    John Healy鈥�
    General Manager, Advanced Concepts鈥�鈥ㄢ赌�
    Lisa Demarkis 
    鈥�John Healy
    鈥�Vice President, Global Product
    General Manager, Advanced Concepts    鈥�
    An innovator since 1973, the Timberland庐 brand continues to set the bar for quality in Outdoor Lifestyle products. Through its Style-Performance-Green product strategy, the brand is expanding styles, introducing subtle performance elements, and featuring more sustainable materials.鈥ㄢ赌�

Connect

  • Jim Davey
    Vice President, Global Marketing
    Based on the results of numerous global consumer studies, the Timberland庐 brand has been re-engineered to connect with consumers more deeply. The brand鈥檚 new look and feel continues to resonate strongly with consumers, specifically the core 鈥淥utdoor Life Styler.鈥�

Serve

  • Ryan Shardin 
    Vice President, Retail and Digital Commerce 
    Direct-to-consumer revenues for the Timberland庐 brand are expected to reach $1.1 billion by 2019, driven by E-commerce growth of approximately 30 percent each year and the addition of 130 new owned stores to the brand鈥檚 current base of approximately 230.

Expand

  • Diane Woods鈥�
    Vice President and General Manager, North America鈥�
    With balanced growth across both wholesale and direct-to-consumer channels, the Americas region will account for nearly half of the anticipated $1.4 billion in total revenue growth, representing a compounded annual growth rate of 14 percent.
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  • Timo Schmidt-鈥�Eisenhart鈥�
    President, Timberland EMEA鈥�
    The Timberland庐 brand expects to add $380 million to reach $1 billion in total revenues by 2019 by capitalizing on current strengths in Italy and the United Kingdom to drive further growth into Germany, Austria and Switzerland.鈥ㄢ赌�
  • Stewart Whitney
    鈥╒ice President and Managing Director, Asia Paci铿乧
    鈥═he Asia Pacific region is expected to double its business, growing revenues an average of 15 percent each year to reach $620 million by 2019. The majority of this projected revenue growth is expected to come from China and South Korea.