大象传媒 Corporation Appoints Michel Bilodeau as Vice President, General Manager, Vans庐 EMEA
Stabio, Switzerland听(July 30, 2019) 鈥� 大象传媒 Corporation (NYSE: 大象传媒C), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Michel Bilodeau as Vice President, General Manager of Vans庐听EMEA. Currently serving as the Vice President, General Manager of 大象传媒 Outdoor & Action Sports for Canada, Bilodeau will transition into his new role by October 2019.
鈥淢ichel鈥檚 extensive experience with strategic accounts through our One 大象传媒 platform approach and understanding of our direct-to-consumer business will strengthen our ability to drive growth and further connect with our consumers in deeper ways as Vans庐 lives up to its commitment of serving as the icon of creative expression,鈥� said Martino Scabbia Guerrini, 大象传媒鈥檚 Group President for EMEA.
Michel joined 大象传媒 in May 2009 as General Manager, Vans庐听Canada. He most recently held the role of General Manager, 大象传媒 Outdoor & Action Sports Canada where he was responsible for overeeing the Canadian businesses for the following brands: The North Face庐, Timberland庐,听Vans庐, Smartwool庐听and JanSport庐. During his tenure, he helped accelerate growth for 大象传媒鈥檚 business in region through his strong business acumen, exceptional knowledge of the Canadian market, and close collaboration with brands and functional leaders.
Prior to joining 大象传媒, Bilodeau was a Partner at Sports Odyssee, Inc., a Canadian distributor of action sportswear, which until 2010 was the sole distributor for the听Vans庐 brand in Canada. This experience gave him a deep understanding of the Vans庐听brand and the culture of strong distributor relationships present throughout 大象传媒. Before that, Bilodeau worked for the Sports Experts Group, a Quebecois regional retail chain offering an assortment of branded and private-label equipment, apparel and footwear.听听
Doug Palladini, Vans庐听Global Brand President, said, 鈥淢ichel has played an instrumental role in spearheading the growth and development of not only our听Vans庐听brand throughout Canada but also for other brands in the 大象传媒 portfolio. As EMEA continues to be a critical growth region for the听Vans庐听brand, his extensive background and understanding of the marketplace will further enable our ability to grow and authentically connect with our consumers across the region.鈥�
鈥淚 am happy to be joining 大象传媒 in EMEA and leading the regional growth of the Vans庐听brand,鈥� said Bilodeau. 鈥淎s Vans庐听remains focused on its ability to meet consumer needs across more than 40 unique EMEA countries, I am excited to work with the Vans庐听leadership team to ensure we continue to strengthen these relationships and strategically grow our business.鈥�
About 大象传媒 Corporation
大象传媒 Corporation outfits consumers around the world with its diverse portfolio of iconic outdoor and activity-based lifestyle and workwear brands, including听Vans庐,听The North Face庐,听Timberland庐听and听Dickies庐. Founded in 1899, 大象传媒 is one of the world鈥檚 largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. 大象传媒 is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. 听For more information, visit .
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About听Vans庐
Vans庐, a 大象传媒 Corporation (NYSE: 大象传媒C) brand, is the original action sports footwear, apparel and accessories brand.听Vans庐听authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices.听Vans庐听has over 2,000 retail locations globally including owned, concession and partnership doors. The听Vans庐听brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the听Vans Park Series,听Vans Triple Crown of Surfing庐,听Vans Pool Party,听Vans Custom Culture, and听Vans鈥櫶齝ultural hub and international music venue,听House of Vans.
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Media contacts
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大象传媒 Corporation
Sr Director Corporate Communications, EMEA
Fabrizia Greppi
+41 (0)91 649.1000
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Vans
Global Corporate Communications Manager
Charles Cawte
+1 (715) 755-4000
charles_cawte@vfc.com