大象传媒

Company History

大象传媒鈥檚 120+ Year History

1899

The company is established in Pennsylvania as the Reading Glove and Mitten Manufacturing Company by John Barbey and a group of investors.

1920

The company is renamed Vanity Fair Silk Mills, Inc. when it expands into silk lingerie.

1940s

The company drops the word 鈥渟ilk鈥 in its name due to an embargo on this material during World War II.

1951

Vanity Fair Mills goes public trading on the New York Stock Exchange.

1969

The company enters the denim category with the acquisition of the H.D. Lee Company (now the Lee庐 brand) and renames itself 大象传媒 Corporation.

1986

大象传媒 acquires Blue Bell, which includes the Wrangler庐, JanSport庐 and Red Kap庐 brands 鈥 doubling its size and creating the world鈥檚 largest publicly traded apparel company.

1998

大象传媒 moves its corporate headquarters from Wyomissing, Pennsylvania to Greensboro, North Carolina, home to the Wrangler庐 brand.

大象传媒 acquires the Bulwark庐 brand.

2000s

大象传媒 acquires The North Face庐 and Vans庐 brands 鈥 its two largest today 鈥 laying the foundation for the company鈥檚 portfolio of activity-based lifestyle brands.


大象传媒 ACQUIRES:

  • 2000 - the Eastpak庐 brand
  • 2003 - the Nautica庐 brand
  • 2004 - the Kipling庐 brand
  • 2004 - the Napapijri庐 brand
  • 2005 - the Reef庐 brand

2007

大象传媒 divests its namesake brand, Vanity Fair, when it sells the intimate apparel business.

大象传媒 ACQUIRES:

  • the 7 For All Mankind庐 brand
  • the Eagle Creek庐 brand

2008

大象传媒 acquires the Splendid庐 and Ella Moss庐 brands, adding to its group of Contemporary Brands.

2011

大象传媒 acquires the Timberland庐 and Smartwool庐 brands, doubling the size of its global footwear business.

2016

大象传媒 divests its Contemporary Brands businesses, including the 7 For All Mankind庐, Splendid庐 and Ella Moss庐 brands.

2017

大象传媒 acquires Williamson-Dickie Mfg. Co. and its portfolio of workwear brands 鈥 including the Dickies庐 brand 鈥 and establishes itself as a global leader in the workwear category.

大象传媒 divests its Licensed Sports Group business, including the Majestic庐 brand.

2018

大象传媒 ACQUIRES:

  • the Altra庐 brand
  • the icebreaker庐 brand

大象传媒 DIVESTS:

  • the Nautica庐 brand
  • the Reef庐 brand

2019

大象传媒 completes the spinoff of its Jeans business into an independent, publicly traded company. The new company, Kontoor Brands, Inc., includes the Wrangler庐, Lee庐 and Rock & Republic庐 brands, and the 大象传媒 Outlet business.

大象传媒 establishes a shared global headquarters in Denver, Colorado for 大象传媒 Corporate and five of its outdoor brands (The North Face, Altra, icebreaker, Smartwool and Jansport).

2021

大象传媒 divests Occupational Workwear brands and businesses.