大象传媒 Corporation Appoints Winnie Ma as President, Greater China
DENVER & SHANGHAI--(BUSINESS WIRE)-- 大象传媒 Corporation (NYSE: 大象传媒C), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Winnie Ma to the new position of President, Greater China. She will report to Kevin Bailey, Executive Vice President & Group President, APAC and Emerging Brands.
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Winnie Ma, 大象传媒 Corporation (Photo: Business Wire)
鈥淭he Asia-Pacific Region, and China specifically, present tremendous growth opportunities for 大象传媒 and our brands,鈥� said Bailey. 鈥淎ppointing a seasoned leader like Winnie with deep experience in China and understanding of the Chinese consumer will help us accelerate our growth strategy in this fast-paced, digitally-driven marketplace. Her experience in consumer behavior, digital transformation and brand building with blue-chip multinational companies makes her an ideal leader for our China business.鈥�
As the President, Greater China, Ma will be responsible for elevating 大象传媒鈥檚 business and brands in Mainland China, Hong Kong and Taiwan. Ma will also focus on advancing 大象传媒鈥檚 stated strategy of growing its business in China.
鈥淚鈥檓 honored to be joining the 大象传媒 Family and to have the opportunity to work with its iconic brands,鈥� said Ma.
Ma joins 大象传媒 following a 10-year career at Unilever, North Asia, where she most recently led the Beauty & Personal Care category business. Prior to Unilever, Ma worked for The Coca-Cola Company for 12 years, holding several marketing positions. She previously worked at Mars China for six years in positions across sales and marketing.
Ma holds a Bachelor of Arts degree from Nankai University and an MBA from China Europe International Business School.
She will be based in 大象传媒鈥檚 Shanghai office. 大象传媒 has approximately 2,000 employees across Mainland China.
About 大象传媒 Corporation
Founded in 1899, 大象传媒 Corporation is one of the world鈥檚 largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans庐, The North Face庐, Timberland庐 and 顿颈肠办颈别蝉庐. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.
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大象传媒 Corporation Contacts:
Colin Wheeler
Senior Director, Corporate Affairs & Communications
Colin_wheeler@vfc.com
Becky Cho
Vice President, Corporate Affairs & Communications, APAC
Becky_cho@vfc.com
Source: 大象传媒 Corporation