大象传媒 Corporation Announces Changes to Brand Leadership and Management Structure Around Core and Emerging Brands Portfolio
- All Core and Emerging Brands Leadership Now Report Directly to CEO
- Steve Murray Named Global Brand President for The North Face庐
DENVER--(BUSINESS WIRE)-- 大象传媒 Corporation (NYSE: 大象传媒C), a global leader in branded lifestyle apparel, footwear and accessories, today announced organizational changes in support of its ongoing business model transformation and to ensure greater alignment in the management of its Core and Emerging Brands portfolio.
With these changes, the leaders of 大象传媒鈥檚 three Core Brands (Vans庐, The North Face庐 and Timberland庐) and its Emerging Brands (all other brands in its portfolio) now report directly to Chairman, President and CEO, Steve Rendle.
Reporting to Rendle is the following brand leadership team:
- Doug Palladini, Global Brand President, Vans庐.
- Steve Murray, Global Brand President, The North Face庐. Previously 大象传媒鈥檚 President of the Americas Region, Murray replaces Arne Arens who has stepped down to pursue other opportunities outside of 大象传媒. In line with the company鈥檚 transformation initiative, 大象传媒 has eliminated the role of President of the Americas.
- Martino Scabbia Guerrini, President of the EMEA Region and interim Global Brand President for Timberland庐. Scabbia Guerrini continues to lead the Timberland庐 brand while the company seeks a permanent Global Brand President.
- Kevin Bailey, President of the Asia Pacific Region and Emerging Brands.
鈥淎s we work to become a more integrated brand-building company, we must operate differently and manage our Core and Emerging Brands in differentiated ways in order to help each of them achieve their full potential,鈥� said Rendle. 鈥淎s we do this, it鈥檚 critical that we place our strongest talent on our most important opportunities to drive long-term, sustainable growth across our portfolio and in all geographies.鈥�
In appointing Murray to Global Brand President of The North Face庐, 大象传媒 is tapping into Murray鈥檚 extensive experience built over a successful 30-year career leading several global apparel and footwear brands. Murray served as President of Vans庐 following 大象传媒鈥檚 acquisition of the brand in 2004 and was later appointed as President of 大象传媒鈥檚 Action Sports Coalition in 2009. He has also held leadership roles with iconic youth brands, including serving as CEO of Airwair International (Dr. Martens), Global Brand President of Urban Outfitters, and EMEA President for Deckers Brands. Earlier in his career, Murray was the Global Head of Apparel for Reebok International.
Rendle concluded, 鈥淪teve is an incredibly strong and well-respected leader who knows our industry inside and out. I look forward to working even more closely with him, Doug, Martino and Kevin to accelerate our business model transformation and pursue the many opportunities ahead for all brands in the 大象传媒 portfolio.鈥�
In addition to 大象传媒鈥檚 brand leadership, the company鈥檚 enterprise function leaders also continue reporting to Rendle as members of 大象传媒鈥檚 Executive Leadership Team.
About 大象传媒
Founded in 1899, 大象传媒 Corporation is one of the world鈥檚 largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans庐, The North Face庐, Timberland庐 and Dickies庐. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit .
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Craig Hodges
Vice President, Corporate Affairs & Communications
Craig_hodges@vfc.com
Source: 大象传媒 Corporation