大象传媒 Corporation Partners with Pattrn庐 to Launch New 鈥淪ustainable Solutions鈥� Digital Media Series
Series seeks to connect with younger audiences about climate change challenges and potential solutions
DENVER 鈥� February 8, 2021 - 大象传媒 Corporation (NYSE: 大象传媒C), one of the world鈥檚 largest apparel, footwear and accessories companies, today announced that it has partnered with Pattrn庐, sister brand to The Weather Channel, to launch a new digital media series that highlights the company鈥檚 innovative solutions to address climate change. The new series will launch February 9, 2021, on all social media channels.聽
The five-part series showcases the pioneering work happening across 大象传媒 and its family of brands, including the Vans庐, The North Face庐 and Icebreaker庐 brands, and covers topics such as the importance of traceability and transparency in global supply chains, sustainable packaging, green chemistry, circular design and regenerative agriculture.
听鈥淭丑别 Sustainable Solutions series is another way to raise awareness for the environmental topics of importance within our industry,鈥� said Jeannie Renn茅-Malone, Vice President of Global Sustainability for 大象传媒. 鈥淲e know that climate change is the number one concern facing the next generation of consumers. This series demonstrates our company鈥檚 commitment to delivering game-changing sustainability solutions that will contribute to the betterment of people and our planet. And we believe Pattrn is the right climate brand to deliver our stories in a way that meaningfully connects with a younger audience.鈥�
Each episode delivers a new angle on 大象传媒鈥檚 sustainability efforts that both educates and entertains socially conscious consumers. Woven throughout each episode is the integrated partnership between 大象传媒鈥檚 global supply chain and its brands and the innovative solutions they pursue together.聽聽聽
鈥淲e鈥檙e excited to amplify the work 大象传媒 Corporation is doing to make its brands more sustainable,鈥� said Nora Zimmett, executive vice president and chief content officer for Pattrn parent company Weather Group. 鈥淧attrn is on the forefront of climate change storytelling and 大象传媒鈥檚 enthusiasm on this topic matches ours, creating a perfect storytelling partnership.鈥�
Beginning February 9, one episode from the series will be distributed every Tuesday for five weeks via the Pattrn social media channels, as well as broadcast on The Weather Channel morning shows.
About 大象传媒 Corporation
Founded in 1899, 大象传媒 Corporation is one of the world鈥檚 largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans庐,听The North Face庐, Timberland庐听补苍诲 Dickies庐. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.
About Pattrn
At Pattrn, we see the Earth changing right before our eyes. Our mission,听in partnership聽with The Weather Channel television network, is to聽explore Earth鈥檚 challenges, celebrate its progress, and elevate new voices to the conversation.聽Join us on our journey to inform, engage and revel in the patterns of our amazing planet.
Media Contact:
Molly Cuffe
Director, Corporate Responsibility Communications
Molly_Cuffe@vfc.com