大象传媒 Corporation Appoints Jan Van Mossevelde as Global Brand President, icebreaker庐
DENVER 鈥� February 18, 2021 鈥� 大象传媒 Corporation (NYSE: 大象传媒C), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Jan Van Mossevelde to the position of Global Brand President, icebreaker庐. Van Mossevelde will be based in the brand鈥檚 home market of Auckland, New Zealand. He will report to Martino Scabbia Guerrini, President of 大象传媒鈥檚 EMEA region. 聽
Since 2019, Van Mossevelde has served as Vice President, General Manager, icebreaker庐 EMEA. He joined 大象传媒 in 2015 as General Manager, Global Brand Management and Demand Creation, within the company鈥檚 Corporate Strategy organization. Previously, he served as Vice President, Strategy, for 大象传媒鈥檚 EMEA region.
鈥淲e鈥檙e very excited to have Jan lead the icebreaker庐 brand globally,鈥� said Scabbia Guerrini. 鈥淗is deep knowledge of the brand and the 大象传媒 enterprise has enabled him to successfully guide the brand鈥檚 vision and operations across Europe since its acquisition in 2017. Jan is a proven leader with a strong track record in the areas of innovation, brand strategy and international marketing, making him the ideal person to lead the icebreaker庐 brand on a global basis.鈥澛�
Prior to 大象传媒, Van Mossevelde spent 15 years at Procter & Gamble where he held numerous marketing and brand leadership roles. His experiences included P&L portfolio management, driving global innovation design for the billion-dollar category of laundry detergent pods, and serving as Chief Marketing Officer for the company鈥檚 Germany, Austria and Switzerland operations.
鈥淚 am honored and excited to lead the icebreaker庐 team globally,鈥� said Van Mossevelde. 鈥淭here has never been a better time to Move to Natural. Consumers and the apparel industry at large are becoming aware of a heightened need for health, wellbeing and sustainability which is at the heart of what icebreaker is about. I鈥檝e enjoyed leading icebreaker庐 in EMEA and look forward to expanding my scope to help chart the course for the brand鈥檚 purpose-led growth across all of 大象传媒鈥檚 global markets.鈥�
Van Mossevelde succeeds Greg Smith, who recently announced his decision to leave the brand to pursue new opportunities.
About 大象传媒
Founded in 1899, 大象传媒 Corporation is one of the world鈥檚 largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including聽Vans庐, The North Face庐, Timberland庐听补苍诲 Dickies庐.聽Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit聽.
About icebreaker庐
Founded by Jeremy Moon in 1995 in New Zealand, icebreaker庐 pioneered the ethical and sustainable production of natural performance apparel. Now a part of the 大象传媒 Corporation, icebreaker庐 continues to challenge the status quo while championing natural, transparent and responsible ways to do business. icebreaker庐 looks to nature for the answers and for innovative ways to do more with less. Working with what nature provides and adapting as nature does, icebreaker庐 enables consumers to join a movement towards choosing natural and preserving our planet for generations to come. icebreaker庐 is sold in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms. To discover more, visit icebreaker.com
Contacts
Craig Hodges
Vice President, Corporate Affairs & Communications
Craig_hodges@vfc.com