大象传媒

Venture Platforms will enable 大象传媒 to develop new growth opportunities for its brands and invest in new ideas outside of its current portfolio.

DENVER 鈥� May 26, 2021 鈥� 大象传媒 Corporation (NYSE: 大象传媒C), a global leader in branded lifestyle apparel, footwear and accessories, today announced its launch of Venture Platforms, an innovation pillar that will focus on identifying and investing in new, future-focused opportunities.

Venture Platforms is the newest component to 大象传媒鈥檚 overall brand portfolio strategy and complements the company鈥檚 two existing brand portfolio pillars: Core Brands, which are 大象传媒鈥檚 large, global brands, including Vans^庐, The North Face^庐 and Timberland^庐; and Emerging Brands, which comprise the remaining 10 brands in the company鈥檚 portfolio.

鈥淭o ensure 大象传媒鈥檚 sustained growth over time, it鈥檚 imperative that we gain greater and earlier visibility into disruptive business models and capabilities within our industry so that we can incubate and invest in new, leading-edge, consumer-led ideas,鈥� said Steve Rendle, 大象传媒鈥檚 Chairman, President and CEO. 鈥淰enture Platforms will help us do this by serving as a complementary pillar to the existing growth and innovation strategies that already sit inside our company and brand portfolio.鈥�

Venture Platforms has two, reinforcing arms:

• 大象传媒 Venture Foundry: 大象传媒 established this internal business model incubator to focus on new or evolving business models, platforms, experiences, and services within 大象传媒鈥檚 existing brand portfolio, as well as to address disruptive opportunities outside of its current operations.
• BaseLayer Ventures: 大象传媒 has provided the anchor investment into this new venture capital fund, which tightly aligns with 大象传媒 Venture Foundry and will provide critical seed and A stage capital to concepts that originate inside 大象传媒, as well as external start-ups.

Venture Platforms is led by a small team of existing 大象传媒 associates who work in close coordination with 大象传媒鈥檚 brands and Entrepreneurs in Residence. It is supported by a venture advisory board that includes representatives from 大象传媒 brands and functions in addition to select external venture experts.

To learn more about 大象传媒 Venture Foundry and 大象传媒 Venture Foundry鈥檚 Entrepreneur-in-Residence opportunities, visit venturefoundryvfc.com. To learn more about BaseLayer Ventures, visit .

About 大象传媒
Founded in 1899, 大象传媒 Corporation is one of the world鈥檚 largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans^庐, The North Face^庐, Timberland^庐 and Dickies^庐. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit

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