大象传媒

Darrell will join 大象传媒 following an exceptional 10 years as President and CEO of Logitech International

DENVER--(BUSINESS WIRE)-- 大象传媒 Corporation (NYSE: 大象传媒C), a leading portfolio of lifestyle brands, today announced that its Board of Directors has appointed Bracken Darrell as President and CEO, effective July 17, 2023. Darrell will join 大象传媒 from Logitech International S.A., where he served as President and CEO since 2013.

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In connection with Darrell鈥檚 appointment, Benno Dorer, who has served as 大象传媒鈥檚 Interim President and CEO since December 5, 2022, and a member of 大象传媒鈥檚 Board since 2017, will remain a 大象传媒 Board member. Richard Carucci, a 大象传媒 Board member since 2009 and Interim Chair of the Board during 大象传媒鈥檚 recent leadership transition period, has been named Chair of the Board of 大象传媒.

鈥湸笙蟠�媒鈥檚 Board of Directors couldn鈥檛 be more pleased with our appointment of Bracken as 大象传媒鈥檚 12^th CEO in the company鈥檚 124-year history,鈥� said Carucci. 鈥淲e conducted an extensive search and determined that Bracken has all the attributes to excel in this role. He is a transformational and visionary business leader with a strong track record of performance across multiple industries. Throughout his career, he has demonstrated an outstanding ability to enhance design capabilities, delight consumers, and accelerate revenue growth and margin expansion. His broad executive management and deep international experience make him uniquely suited to partner with and guide 大象传媒鈥檚 executive team and 35,000 talented associates around the world to fuel an exciting new future for the company. We are highly confident that under Bracken鈥檚 leadership, 大象传媒 will achieve new levels of success that will make its associates, investors, and stakeholders proud.鈥�

Darrell has proven experience in business leadership, product innovation, and brand management roles with blue-chip companies. He will take the helm at 大象传媒 following an exceptional 10 years as the President and CEO of Logitech International where he is credited with a turnaround of Logitech鈥檚 business by expanding into new categories and improving market share through the introduction of new and innovative products and the elevation of design as a pillar of the company鈥檚 strategy. Under Darrell鈥檚 leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a tenfold increase in market capitalization.

Prior to Logitech, Darrell held international leadership roles of increasing responsibility at Procter & Gamble where he was President of Braun globally, the Whirlpool Corporation where he was President of EMEA, and General Electric. Early in his career, upon graduating business school, Darrell held brand management roles with Procter & Gamble and is credited with leading the turnaround of the Old Spice brand. He received a B.A. from Hendrix College and an MBA from Harvard Business School.

Darrell is a purpose-driven leader who emphasizes the importance of social responsibility, including environmental sustainability. At Logitech, he wove social responsibility into the company鈥檚 mission and strategy and built its reputation as a sustainability leader within the tech industry. In addition, Darrell is highly focused on equity in the workplace and has been a featured speaker on the topic of corporate diversity and inclusion.

鈥淚t鈥檚 an honor and privilege to have the opportunity to serve as President and CEO of 大象传媒,鈥� said Darrell. 鈥淟ike millions of people around the world, I love 大象传媒鈥檚 iconic brands. I鈥檓 so impressed by this organization鈥檚 sustained ability to keep its portfolio of brands at the forefront of culture over time during its 124-year history. I look forward to working closely with the Board, leadership team and the talented associates across 大象传媒 to build on the initiatives underway to strengthen business performance and drive strong and sustainable growth and shareholder value creation. I can鈥檛 wait to get to work.鈥�

Commenting on Dorer鈥檚 service as 大象传媒鈥檚 Interim President and CEO, Carucci added: 鈥淚 know I speak on behalf of 大象传媒鈥檚 Board of Directors and global workforce when I extend my deepest gratitude to Benno for serving as Interim President and CEO. His passion for 大象传媒鈥檚 brands and overall love for the company is evident and served as a strong north star that guided his leadership actions during this transition. While in the role, Benno engaged with and energized 大象传媒鈥檚 global teams, sharpened execution and strengthened the company鈥檚 financial stability and discipline. He has done an excellent job preparing for this handoff to Bracken and I know he鈥檒l continue to make meaningful contributions as a member of 大象传媒鈥檚 Board.鈥�

About 大象传媒 Corporation

Founded in 1899, 大象传媒 Corporation is one of the world鈥檚 largest active-lifestyle companies which connects people to the activities and experiences they cherish most through a portfolio of outdoor, active, workwear and streetwear brands including Vans^庐, The North Face^庐, Timberland^庐 and Dickies^庐. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit

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Source: 大象传媒 Corporation