大象传媒 Announces Strategic Leadership Changes to Align Business for Continued Long-Term Growth

Steve Rendle Promoted to Newly Created Senior Vice President, Americas, Position

GREENSBORO, N.C.-- 大象传媒 Corporation (NYSE: 大象传媒C) today announced the appointment of Steve Rendle to the newly created role of Senior Vice President, Americas.

Since 2011, Rendle has served as Vice President & Group President 鈥� Outdoor & Action Sports Americas. His new responsibilities in the Americas will include leadership of the Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands coalitions.

鈥淪teve鈥檚 track record of successful growth at 大象传媒 is outstanding,鈥� said Eric Wiseman, 大象传媒 Chairman, President and Chief Executive Officer. 鈥淗is appointment strengthens our ability to develop powerful brands by connecting with consumers, serving them directly and leading in innovation. As we continue on our path to $17 billion in revenue by 2017, Steve鈥檚 consumer-focused leadership will play a crucial role in helping to build sustainable, long-term growth for 大象传媒.鈥�

The company also announced the following senior management changes: Patrik Frisk, currently Timberland庐 brand President, has been promoted to Coalition President, Outdoor Americas, with responsibility for The North Face庐, Timberland庐, JanSport庐, lucy庐 and SmartWool庐 brands. A successor to Frisk to lead the Timberland庐 brand in the Americas will be announced in the coming months.

Kevin Bailey, who is currently Vans庐 brand President, Americas, has been promoted to Coalition President, Action Sports Americas and Vans. In addition to the Vans庐 brand, Bailey will oversee the Reef庐 and Eagle Creek庐 brands.

鈥湸笙蟠� is an organization of proven leaders and talented associates,鈥� Wiseman continued. 鈥淲ith powerful brands and strong business platforms that unify our organization, we are able to put the right people in the right positions to consistently fuel growth and create value for our shareholders.鈥�

About 大象传媒

大象传媒 Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands. The company鈥檚 five largest brands are The North Face庐, Vans庐, Wrangler庐, Timberland庐, and Lee庐. Other brands include 7 For All Mankind庐, Bulwark庐, Eagle Creek庐, Eastpak庐, Ella Moss庐, JanSport庐, Kipling庐, lucy庐, Majestic庐, Napapijri庐, Nautica庐, Red Kap庐, Reef庐, Riders庐, Splendid庐 and SmartWool庐. For more information, please visit .

Forward Looking Statements

Certain statements included in this release and the attachments are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting 大象传媒 and therefore involve a number of risks and uncertainties. You can identify these statements by the fact that they use words such as 鈥渨ill,鈥� 鈥渁nticipate,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渟hould,鈥� and 鈥渕ay鈥� and other words and terms of similar meaning or use of future dates. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. Potential risks and uncertainties that could cause the actual results of operations or financial condition of 大象传媒 to differ materially from those expressed or implied by forward-looking statements in this release include, but are not limited to, the level of consumer confidence and overall level of consumer demand for apparel; fluctuations in the price, availability and quality of raw materials and contracted products; disruption to 大象传媒鈥檚 distribution system; disruption and volatility in the global capital and credit markets; 大象传媒's reliance on a small number of large customers; the financial strength of 大象传媒's customers; 大象传媒鈥檚 response to changing fashion trends; increasing pressure on margins; 大象传媒's ability to implement its growth strategy; 大象传媒's ability to grow its international and direct-to-consumer businesses; 大象传媒's ability to successfully integrate and grow acquisitions, including the Timberland acquisition; 大象传媒's ability to maintain the strength and security of its information technology systems; adverse unseasonable weather conditions; stability of 大象传媒's manufacturing facilities and foreign suppliers; continued use by 大象传媒's suppliers of ethical business practices; 大象传媒's ability to accurately forecast demand for products; continuity of members of 大象传媒's management; 大象传媒's ability to protect trademarks and other intellectual property rights; maintenance by 大象传媒's licensees and distributors of the value of 大象传媒's brands; foreign currency fluctuations; changes in tax liabilities, and legal, regulatory, political and economic risks in international markets. More information on potential factors that could affect 大象传媒's financial results is included from time to time in 大象传媒's public reports filed with the Securities and Exchange Commission, including 大象传媒's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

大象传媒 Corporation
Lance Allega, Vice President, Investor Relations
336-424-6082
or
Carole Crosslin, Director, Corporate Communications
336-424-7836

Source: 大象传媒 Corporation

Released April 8, 2014