大象传媒 Announces the Dedication of Its New Central Distribution Center in Kunshan, China

GREENSBORO, N.C.-- 大象传媒 Corporation (NYSE: 大象传媒C) today announced the dedication of its new Central Distribution Center at an event held at the facility in Kunshan, China. Local and regional government officials, dignitaries and special guests joined 大象传媒 Chairman, President and Chief Executive Officer Eric Wiseman to celebrate this important addition to 大象传媒鈥檚 global supply chain platform.

鈥淭he Central Distribution Center in Kunshan demonstrates our commitment to continued growth in China and persistent focus on operational excellence in our global supply chain,鈥� said Wiseman. 鈥淲ith the expectation that our business in China will nearly double during the next four years, this represents a significant milestone in our ability to manage long-term costs and inventories, while providing measurable increases in speed-to-market for both our customers and consumers.鈥�

Representing an investment of more than $60 million (楼372 million RMB), the Kunshan distribution center is 大象传媒鈥檚 largest infrastructure investment in China. When operating at capacity, the 85,000-square-meter facility is expected to handle 30 million units of product each year and employ nearly 400 people. The facility was designed to be environmentally friendly and is LEED Bronze certified because of its low carbon footprint. Also, to support future growth, 大象传媒 has acquired the option for additional land at the Kunshan location for expansion as needed.

In 2013, total revenues in China were more than $500 million. By 2017, 大象传媒 expects China to contribute nearly $1 billion to total company revenues. 大象传媒 brands sold in China include: The North Face庐,听Lee庐, Vans庐, Timberland庐, Kipling庐, 7 For All Mankind庐, Wrangler庐 and Nautica庐.

During the past year, 大象传媒 has added four new distribution centers strategically located to competitively manage costs and source closer to end markets. In addition to the China facility, new 大象传媒 distribution centers have been added in Sint-Niklaas, Belgium; Mexico City, Mexico; Los Angeles, Calif.; and the company reopened its Hackleburg, Ala. facility, which was destroyed as a result of a tornado in April 2011.

About 大象传媒

大象传媒 Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands. The company鈥檚 five largest brands are The North Face庐, Vans庐, Wrangler庐, Timberland庐, and Lee庐. Other brands include 7 For All Mankind庐, Bulwark庐, Eagle Creek庐, Eastpak庐, Ella Moss庐, JanSport庐, Kipling庐, lucy庐, Majestic庐, Napapijri庐, Nautica庐, Red Kap庐, Reef庐, Riders庐, Splendid庐 and SmartWool庐. For more information, please visit .

Forward Looking Statements

Certain statements included in this release and the attachments are 鈥渇orward-looking statements鈥� within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting 大象传媒 and therefore involve a number of risks and uncertainties. You can identify these statements by the fact that they use words such as 鈥渨ill,鈥� 鈥渁nticipate,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渟hould,鈥� and 鈥渕ay鈥� and other words and terms of similar meaning or use of future dates. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. Potential risks and uncertainties that could cause the actual results of operations or financial condition of 大象传媒 to differ materially from those expressed or implied by forward-looking statements in this release include, but are not limited to, the level of consumer confidence and overall level of consumer demand for apparel; fluctuations in the price, availability and quality of raw materials and contracted products; disruption to 大象传媒鈥檚 distribution system; disruption and volatility in the global capital and credit markets; 大象传媒鈥檚 reliance on a small number of large customers; the financial strength of 大象传媒鈥檚 customers; 大象传媒鈥檚 response to changing fashion trends; increasing pressure on margins; 大象传媒鈥檚 ability to implement its growth strategy; 大象传媒鈥檚 ability to grow its international and direct-to-consumer businesses; 大象传媒鈥檚 ability to successfully integrate and grow acquisitions, including the Timberland acquisition; 大象传媒鈥檚 ability to maintain the strength and security of its information technology systems; adverse unseasonable weather conditions; stability of 大象传媒鈥檚 manufacturing facilities and foreign suppliers; continued use by 大象传媒鈥檚 suppliers of ethical business practices; 大象传媒鈥檚 ability to accurately forecast demand for products; continuity of members of 大象传媒鈥檚 management; 大象传媒鈥檚 ability to protect trademarks and other intellectual property rights; maintenance by 大象传媒鈥檚 licensees and distributors of the value of 大象传媒鈥檚 brands; foreign currency fluctuations; changes in tax liabilities, and legal, regulatory, political and economic risks in international markets. More information on potential factors that could affect 大象传媒鈥檚 financial results is included from time to time in 大象传媒鈥檚 public reports filed with the Securities and Exchange Commission, including 大象传媒鈥檚 Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

大象传媒 Corporation
Lance Allega, 336-424-6082
Vice President, Investor Relations
or
Carole Crosslin, 336-424-7836
Director, Corporate Communications

Source: 大象传媒 Corporation

Released April 10, 2014