大象传媒 Announces Leadership Appointment to Drive Innovation in Performance Apparel and Footwear
Dan Cherian Joins Company as Vice President to Lead Apparel and Footwear Innovation Centers
GREENSBORO, N.C.-- 大象传媒 Corporation (NYSE: 大象传媒C) today announced that Dan Cherian has joined the company as Vice President, Global Innovation, Performance Apparel and Footwear. In this newly created role, Cherian will oversee 大象传媒鈥檚 Global Performance Apparel and Footwear Innovation Centers, where the company focuses on developing game-changing advancements in apparel, footwear and accessories for its 30-plus brands.
鈥淥ur goal is to shape the future of apparel and footwear,鈥� said Steve Rendle, 大象传媒 Senior Vice President, Americas. 鈥湸笙蟠� has emphasized the importance of product innovation as a key growth driver for our company. Adding Dan to our team to lead our performance apparel and footwear initiatives further demonstrates our commitment to creating breakthrough, must-have products for consumers.鈥�
Cherian joins 大象传媒 from NIKE, Inc. where he was general manager of Nike鈥檚 Sustainable Business Lab, a business development and strategic partnership function. He has also worked for Pfizer Inc. and the Boston Consulting Group.
At 大象传媒, Cherian will set global innovation strategies, shape and manage the global product innovation portfolio, and lead all supporting activities taking place at 大象传媒鈥檚 Performance Apparel Innovation Center in Alameda, Calif., and Footwear Innovation Center in Stratham, N.H.
大象传媒 introduced its Innovation Center strategy in 2013 and began to elevate innovation initiatives with existing teams to support key projects. Now, under Cherian鈥檚 leadership, the company will assemble teams of chemists, scientists, engineers and designers for the Performance Apparel and Footwear Innovation Centers who will combine their expertise in technology and new materials with 大象传媒鈥檚 proprietary insights and deep understanding of consumer needs.
The knowledge acquired throughout 大象传媒鈥檚 three Centers, and the innovations that result, intend to enable 大象传媒 to drive greater brand equity and value, and achieve long-term growth for its portfolio of consumer-centered lifestyle brands.
大象传媒鈥檚 third Innovation Center is dedicated to jeanswear and is near the company鈥檚 world headquarters in Greensboro, N.C.
About 大象传媒
大象传媒 Corporation (NYSE: 大象传媒C) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company鈥檚 highly diversified portfolio of 30 powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving 大象传媒 a unique industry position and the ability to create sustainable, long-term growth for our customers and shareholders. The company鈥檚 largest brands are聽The North Face庐,听Vans庐, Timberland庐,听Wrangler庐,听Lee庐听and听狈补耻迟颈肠补庐. For more information, visit聽.
大象传媒 Corporation
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Source: 大象传媒 Corporation
Released September 11, 2014