大象传媒鈥檚 Scott H. Baxter to Lead the Company鈥檚 Outdoor & Action Sports Americas Organization

Baxter鈥檚 Success at 大象传媒 Includes Leadership Roles in Jeanswear, Imagewear and the Licensed Sports Group

GREENSBORO, N.C.-- 大象传媒 Corporation鈥檚 (NYSE: 大象传媒C) President & Chief Operating Officer Steven E. Rendle today announced the appointment of Scott H. Baxter to the position of Vice President, 大象传媒 Corporation & Group President, Outdoor & Action Sports Americas. Baxter previously was Vice President, 大象传媒 Corporation & Group President, Jeanswear Americas, Imagewear & South America. The appointment is effective immediately.

鈥淪cott is an effective, value-creating business leader who has achieved significant success during his nine years at 大象传媒,鈥� said Rendle. 鈥淗e has a proven record of achievement in retail and wholesale channels, as well as measurable accomplishments in managing iconic brands and the organizations enabling them. He has established and sustained strong customer relationships and knows how to leverage innovation to fuel growth. Scott鈥檚 personal and professional strengths make him a strong choice for this important leadership role at 大象传媒.鈥�

In 2015, under Rendle鈥檚 leadership, 大象传媒鈥檚 Outdoor & Action Sports coalition in the Americas represented 35 percent of the company鈥檚 global revenue. The coalition is home to the company鈥檚 three largest brands by revenue: The North Face庐, Vans庐 and Timberland庐.

Phil McAdams, a 38-year veteran in 大象传媒鈥檚 Jeanswear business, will succeed Baxter as President of the Jeanswear Americas coalition, which includes the Wrangler庐 and Lee庐 brands. Tom Waldron, with 21 years鈥� experience at 大象传媒, succeeds McAdams as President of the Wrangler庐 brand. Waldron was previously Vice President, General Manager Mass Brands, within the Jeanswear coalition.

As an additional part of these organizational changes, Kevin Bailey, President, 大象传媒 Action Sports and聽Vans庐, will now have added responsibility to oversee 大象传媒 activities in Central & South America, as well as the Outdoor & Action Sports businesses in Canada and Mexico. Bailey鈥檚 achievements are many, including successfully developing and implementing the Vans庐 brand global strategy, which resulted in significant growth for Vans庐 since his appointment as the brand鈥檚 President in 2009. The Vans庐 brand delivered $2.2 billion in global revenue in 2015.

鈥淎t 大象传媒, we remain sharply focused on our global growth drivers: leading in innovation; connecting with consumers; serving consumers directly; and, expanding geographically,鈥� Rendle continued. 鈥淪cott, Phil, Tom and Kevin have proven their ability to execute against these drivers as they have worked to position our brands to win in the global marketplace. I have every confidence they will continue to deliver results and provide strong leadership.鈥�

About 大象传媒

大象传媒 Corporation (NYSE: 大象传媒C) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company鈥檚 highly diversified portfolio of 30 powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving 大象传媒 a unique industry position and the ability to create sustainable, long-term growth for its customers and shareholders. The company鈥檚 largest brands are The North Face庐, Vans庐, Timberland庐, Wrangler庐, Lee庐 and Nautica庐. For more information, visit .

大象传媒 Corporation
Craig Hodges, 336-424-5636
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or
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Source: 大象传媒 Corporation

Released March 22, 2016