大象传媒 Corporation and the Lee庐 Brand Win Edison Award for JadeFusion Denim鈩�

GREENSBORO, N.C.-- 大象传媒 Corporation (NYSE: 大象传媒C) and its Lee庐 brand in Asia have been voted a Bronze winner in the Materials Science category for its JadeFusion DenimTM by the Edison Awards, which honors the best in innovation and excellence in the development of new products and services. The innovative jean features particles from jade gemstones combined with treated cotton to help wick moisture and enable cooler denim.

鈥淎t 大象传媒, innovation all starts with the consumer 鈥� understanding their needs so that we can design purposeful and compelling products,鈥� said Stephen Dull, 大象传媒鈥檚 Vice President of Strategy & Innovation. 鈥淥ur corporate innovation team collaborated with our Lee庐 brand and a global network of universities, labs and mills to research and develop the JadeFusion line, ultimately addressing the consumer pain point of denim discomfort in hot, humid climates.鈥�

大象传媒鈥檚 global consumer research found that consumers in the Asia Pacific region avoid wearing denim in hot and humid weather due to lack of breathability and stickiness.

鈥淔or the past few years, our Lee庐 brand in Asia has been relentlessly focused on understanding the Asian consumer while doubling down on innovation and insights,鈥� said David Tring, Senior Product Director, Lee庐 Jeans Asia Pacific. 鈥淟ee庐 JadeFusion DenimTM is an example of these efforts and we are proud to be recognized by the Edison Awards as an innovator in our category.鈥�

Materials experts and scientists from 大象传媒, the Lee庐 brand and outside partners tested more than 60 different materials and determined that yarn infused with jade particles created cooler fabrics. The jade yarn is combined with treated cotton to create a new patent pending fabric that provides superior temperature regulation, more wicking power and quicker drying time than traditional denim. After extensive testing, 大象传媒 launched its global cooling platform, adapting the denim for local markets, including the Lee庐 brand鈥檚 JadeFusion DenimTM in China that offers consumers refreshing comfort and style even in summer months.

鈥淥ur judges recognized Lee鈥檚庐 JadeFusion Denim as a true innovator out of the many products in its category,鈥� said Frank Bonafilia, executive director of the Edison Awards.

Edison Awards nominees were judged by a panel of more than 3,000 leading business executives, including past award winners, academics, and leaders in the fields of product development, design, engineering, science, and medical.

About 大象传媒

大象传媒 Corporation (NYSE: 大象传媒C) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company鈥檚 highly diversified portfolio of 30 powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving 大象传媒 a unique industry position and the ability to create sustainable, long-term growth for our customers and shareholders. The company鈥檚 largest brands are聽The North Face庐,听Vans庐, Timberland庐, Wrangler庐, Lee庐 and Nautica庐. For more information, visit聽.

About the Edison Awards鈩�

The Edison Awards is a program conducted by Edison Universe, a non-profit, 501(c)(3) organization dedicated to fostering future innovators. The Awards have been recognizing and honoring the best in innovations and innovators since 1987. They honor game-changing innovations that are at the forefront of new product and service development, marketing and human-centered design, and are one of the highest accolades a company can receive in the name of successful innovation. For more information about the Edison Awards complete program and a list of past winners, visit .

大象传媒 Corporation
Vanessa McCutchen
Director, Public Relations
336-424-7776
Vanessa_mccutchen@vfc.com

Source: 大象传媒 Corporation

Released May 4, 2016