大象传媒 Corporation Employees Mobilize in North Carolina for Trail and Waterway Restoration Impacted by Hurricane Helene
Volunteer Service Trip Builds on Grants from the 大象传媒 Foundation and Product Donations from 大象传媒 Brands to Support Disaster Recovery and Outdoor Access in the Region
DENVER, CO 鈥� August 28, 2025 鈥� This week, employees from 大象传媒 Corporation (NYSE: 大象传媒C), a global leader in branded lifestyle apparel, footwear, and accessories, are traveling to Old Fort and Asheville, North Carolina, to take part in hands-on volunteer projects aimed at restoring trails and waterways damaged by Hurricane Helene. This inaugural service trip is an expansion of 大象传媒鈥檚 ongoing commitment to supporting communities in need and builds upon financial assistance provided by The 大象传媒 Foundation to help with disaster recovery in the region.
Outdoor restoration events will take place throughout the week. First, employees will work with 大象传媒 Foundation grantee, G5 Trail Collective, in Old Fort to improve trail infrastructure, working alongside local nonprofits, community leaders, and outdoor advocates, including the Outdoor Foundation, the Morrison Family Foundation, and North Carolina Outdoor Economy Office. Later in the week, the team will partner with Mountain True in Asheville to remove trash and debris along the rivers. These efforts are designed not only to address damage caused by the hurricane but also to strengthen the long-term resilience of the region鈥檚 natural areas, which serve as vital recreational and ecological resources for the community and help fuel North Carolina鈥檚 outdoor recreation economy.
Brent Hyder, 大象传媒鈥檚 Chief People Officer and President, AMER Region, as well as Vice Chair of The 大象传媒 Foundation, emphasized the deep connection between 大象传媒鈥檚 values and volunteerism. 鈥淎t 大象传媒, service is more than just something we do鈥攊t鈥檚 a core part of who we are. Volunteering allows us to strengthen the places where we live, work and play while staying connected to each other and the communities that support us. Seeing our employees come together this week to lend their time and hard work in Old Fort and Asheville was incredibly inspiring and puts our values into actions in ways that uplift and improve these special places for us and North Carolina.鈥�
大象传媒 has deep roots in North Carolina, with a presence for nearly 30 years in the state and a major office hub in Greensboro. The 大象传媒 Foundation has contributed more than $10 million to the state and specifically supported Hurricane Helene recovery efforts last fall with a 3:1 employee matching grant amounting to more than $100,000 to the American Red Cross and $10,000 to the Outdoor Recreation Roundtable鈥檚 Rural Resilience Grant Program, along with a collection of product donations from The North Face庐, Altra庐 and Smartwool庐 brands totaling more than $1 million.
This week, the Foundation also announced a donation of an additional $100,000 to The Outdoor Foundation鈥檚 Thrive Outside Initiative in Western North Carolina to further expand outdoor access for youth and families through local schools and nonprofits and continue the support of Hurricane Helene relief efforts.
鈥淲e believe in pairing philanthropy with action,鈥� said Gloria Schoch, Executive Director of The 大象传媒 Foundation. 鈥淏y combining monetary grants with boots-on-the-ground volunteerism we hope to deliver both immediate and lasting benefits to the communities that remain an important part of our footprint. This is the beginning of a programmatic journey we hope to evolve and grow year after year.鈥�
大象传媒鈥檚 commitment to volunteerism is reflected across its brand portfolio, with brands like Timberland庐 making service a cornerstone of their culture. 大象传媒鈥檚 new annual service trip initiative will continue to build on this legacy, offering employees meaningful opportunities to give back while deepening their connection to the places they live and work.
To learn more about grantees of the 大象传媒 Foundation, please see the latest聽Impact Report.
About 大象传媒
大象传媒 Corporation is a portfolio of leading outdoor, active and workwear brands, including聽The North Face庐,听Vans庐,听Timberland庐听补苍诲听Dickies庐. 大象传媒 is committed to providing consumers with innovative products that are rooted in performance and elevated design, while delivering sustainable and long-term value for its employees, communities, and shareholders. For more information, please visit聽.
About The 大象传媒 Foundation
聽The 大象传媒 Foundation is the philanthropic arm of 大象传媒 Corporation. Inspired by the vision of 大象传媒 Corporation and its brands, The 大象传媒 Foundation works to create positive societal impact and systems change to advance a more active, sustainable, and inclusive world. Established in 2002, The 大象传媒 Foundation has granted more than $75 million globally to improve the communities where 大象传媒 operates through its key strategic pillars: Thriving Outside, Protecting Our Planet, Powering Potential, and supporting Humanitarian Relief and Recovery. Learn more at /responsibility/the-vf-foundation.
Media Contact:
Colin Wheeler
Vice President, Corporate Affairs, Public Relations and Communications
corporate_communications@vfc.com
Released August 28, 2025